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Neuromarketing News & Blog

  1. How to Nudge People to Make Healthy Choices

    Juliano Laran

    People are not always consciously aware of their goal, and need to rely on nonconscious processes to help them make the right choice consistently. This study shows how to nudge people in the right direction.

    How to Nudge People to Make Healthy Choices
  2. Branding in the Virtual Consumption World

    Steffen Schmidt, Philipp Reiter, Gesa Lischka, Astrid Mewes, Frank Buckler, Jonathan Mall

    How to become the preffered brand of choice? For any marketer, one - if not the - key success indicator in marketing is to build customer-based brand equity. 

    Branding in the Virtual Consumption World
  3. Neurons Inc Acquires Loceye and their AI design assistant, VisualEyes

    Thomas Z. Ramsøy
  4. Frontal Brain Asymmetry and Willingness to Pay

    Ramsoy TZ, Skov M, Christensen MK & Stahlhut C

    The purpose of this study was to unravel the neural mechanisms of WTP calculation, and the idea that frontal asymmetry could be related to such choices.

    Frontal Brain Asymmetry and Willingness to Pay
  5. Can fNIRS predict future behavior?

    Burns SM, Barnes LN, Katzman PL, Ames DL, Falk EB, & Lieberman MD

    the goal of this study was to replicate prior persuasion neuroscience research in a new neuroimaging technology, called functional near infrared spectroscopy (fNIRS). 

    Can fNIRS predict future behavior?
  6. 10 Years of NMSBA

    Carla Nagel
    10 Years of NMSBA
  7. The Three Rs Pushing Consumers’ Eco-Friendly Carts

    Kathryn Ambroze
    The Three Rs Pushing Consumers’ Eco-Friendly Carts
  8. OMNIVISION and Tobii Join Forces on Eye Tracking to Drive the Vision of Metaverse

    Carla Nagel
  9. How to Predict the Future Perspective of Retail Tenants?

    Michał Matukin
    How to Predict the Future Perspective of Retail Tenants?
  10. Optimizing the Shopper Path to Purchase

    Dr. David Rosenstein
    Optimizing the Shopper Path to Purchase
  11. Smart Eye Acquires iMotions to Unlock Potential for Multi-Modal, Human Behavioral Research

    GOTHENBURG, Sweden & COPENHAGEN, Denmark
  12. Understanding attention on TikTok: Ads drive strong brand impact across view durations

    TikTok for Business
  13. New: the Neuromarketing Article Archive

  14. How to Guide Attention in a World Full of Distractions

    Stefan van der Stigchel
    How to Guide Attention in a World Full of Distractions
  15. The Art and Neuroscience of Building Brand Trust

    Neil Adler and Daryl Weber
    The Art and Neuroscience of Building Brand Trust
  16. MOA Insights Scientist Award 2021 for Ale Smidts and Maarten Boksem

    Carla Nagel
  17. Neuromarketing World Forum 2022

    Carla Nagel
    Neuromarketing World Forum 2022
  18. The Attention Resource Problem: Applications for Consumer Neuroscience

    David Rosenstein and Erik du Plessis
    The Attention Resource Problem: Applications for Consumer Neuroscience
  19. Customer Effort and Journeys

    Prof. Anil Pillai
    Customer Effort and Journeys
  20. Your Brain Wants it Physical

    ICN Agency
    Your Brain Wants it Physical
  21. 'Nudging' Partnership for Belgian Firms

    Carla Nagel
  22. Robot Sales Assistants

    Gaia Rancati & Isabella Maggioni
    Robot Sales Assistants
  23. Six Ways Digital Media Impacts the Brain

    Saga Briggs
    Six Ways Digital Media Impacts the Brain
  24. The Effect of Visual and Musical Suspense on Brain Activation and Memory During Naturalistic Viewing

    The Effect of Visual and Musical Suspense on Brain Activation and Memory During Naturalistic Viewing
  25. CoolTool, Inc. Announces Appointment of Craig Stevens as CEO

    Elena Ruchko
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