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Neuromarketing Books

Want to learn more about neuromarketing? Check out the NMSBA book recommendations below, for the latest must-reads and all-time-favorites by great minds in the fields of marketing, behavioral economics, consumer psychology, and neuromarketing!

  • The Persuasion Code

    Christophe Morin and Patrick Renvoise

    €22.99

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  • Neuromarketing Yearbook 2018

    NMSBA

    €59

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  • Consumer Neuroscience

    Moran Cerf & Manuel Garcia-Garcia

    €65.18

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  • The Market Research Revolution

    Paul Dovas et. al.

    €28.30

    Buy book
  • Neuromarketing Yearbook 2017

    NMSBA

    €59

    Buy book
  • Neuromarketing Armoury

    Hedda Martina Šola

    €16.99

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  • Neuro Design

    Darren Bridger

    €18.99

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  • Neuromarketing Yearbook 2016

    NMSBA

    €59

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  • Ethics and Neuromarketing

    Andrew R. Thomas et al.

    €138.32

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  • Pre-suasion

    Robert Cialdini

    €17.99

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  • Neuromarketing Essentials: What Every Marketer Needs To Know

    Peter Steidl

    €17.47

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  • Brand Vision Archetypes

    Peter Steidl & Kim Boehm

    €23.97

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  • Shopper Marketing Neuromarketing Strategies to Win the Battle at the Shelf

    Carl MacInnes & Peter Steidl

    €24.32

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  • Neuromarketing Yearbook 2015

    NMSBA

    €59

    Buy book
  • The Brain. The Story of You

    David Eagleman

    €9.99

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  • Decoding the Irrational Consumer

    Darren Bridger

    €31.31

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  • Introduction to Neuromarketing & Consumer Neuroscience

    Thomas Ramsøy

    €45.22

    Buy bookView review
  • Social: Why Our Brains are Wired to Connect

    Matthew Lieberman

    €15.99

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  • Unconscious Branding

    Douglas Van Praet

    €34.84

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  • Neuromarketing for Dummies

    Steve Genco et al.

    €17.43

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  • Decoded - The Science Behind Why We Buy

    Phil Barden

    €20.84

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  • Seducing the Subconcious: The Psychology of Emotional Influence in Advertising

    Robert Heath

    €28.27

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  • Thinking Fast & Slow

    Daniel Kahneman

    €9.99

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  • Brainfluence

    Roger Dooley

    €19.39

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  • The Upside of Irrationality

    Dan Ariely

    €5.99

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  • Neuromarketing, Exploring the Brain of the Consumer

    Leon Zurawicki

    €119.18

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  • Predictably Irrational

    Dan Ariely

    €5.78

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  • Influence

    Robert Cialdini

    €12.76

    Buy book