If you could read only one book this year to find out what is going on in neuromarketing, it would be the Neuromarketing Yearbook. A well-designed, hard-cover book, covering the best in neuromarketing from both science and business - great stuff for your coffee table!
The Neuromarketing Yearbook has a unique reader base, consisting of international professionals active in the neuromarketing industry. The Yearbook consists of:
- an annual overview of the most relevant scientific research
- best practices for your business
- an up-to-date, global directory of neuromarketing companies/organizations