INsights #17 - theme online shopping!

By Carla Nagel

The new INsights is out. The only publication in the world on consumer neuroscience in business. No. 17's theme is 'online shopping'. Content of this issue:

The Pursuit of Pleasure: the Importance of Design in E-Commerce
The Mind of the Online Shopper: Risk Versus Information Overload
E-Channel Differences in Selecting Strategies

Read it here (silver members and up)