Click here to watch the 2017 destination announcement of the Neuromarketing World Forum 2017

Click here to order the video recordings of the Neuromarketing World Forum 2016 for only 22 Euro

Welcome to the homepage of the international Neuromarketing Science & Business Association (NMSBA). Neuromarketing can be best defined as any marketing or market research activity that uses the methods and techniques of brain science or is informed by the findings or insights of brain science.

We are delighted to answer your questions regarding this new and exciting field.

NEW: Shopper Brain Conference in Chicago!

On June 23-24 the Shopper Brain Conference takes place in Chicago. Click here to check the agenda and speakers »

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Sign up for our conferences:

Shopper Brain Conference USA

The only international gathering on the intersection of shopper marketing and neuroscience.

June 23-24, 2016. Chicago

Shopper Brain Conference EU

Practical insights for everyone who wants to learn about buying behavior in retail.

October 20-21, 2016. Amsterdam

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