Welcome to the homepage of the international Neuromarketing Science & Business Association (NMSBA). Neuromarketing can be best defined as any marketing or market research activity that uses the methods and techniques of brain science or is informed by the findings or insights of brain science.
This autumn, innovative shopper marketers gather in Amsterdam for the third edition of the Shopper Brain Conference. It is the once-in-a-year opportunity to dive into the white matter of your shoppers, by listening to international keynotes and networking with peers.
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