neuromarketing science & business association

Neuromarketing Yearbook 2015

The Neuromarketing Yearbook contains unique business cases, summaries of neuromarketing scientific research. The yearbook will be presented during the Neuromarketing World Forum and is included in most NMSBA membership plans. 
Order your yearbook or become a NMSBA member today! 

Benny Briesemeister Neurotalent of the Year 2015

The NMSBA, in cooperation with NEUROHM, is proud to announce the winners of the third Neurotalent of the Year competition. The finalists are Samir Karzazi and Dalia Bagdziunaite of the Copenhagen Business School. Benny Briesemeister, studying at the Free University Berlin, was crowned as the winner for his study on predicting purchase decisions.

Read more »

New NMSBA Advisory Board & Local Chairs

After an exciting period of voting we are proud to announce the new NMSBA Advisory Board and new Local Chairs. The new board consists of:

- Steve Genco
- Christophe Morin
- Rafal Ohme
- Richard Silberstein
- Ale Smidts

Read more to see the new local chairs »

About us

The Neuromarketing Science & Business Association (NMSBA) is the global trade association for everybody with a professional interest in the field of neuromarketing.

It is the aim of the NMSBA to

  • Better understand consumer behavior and share the latest insights
  • Build a strong international network to exchange knowledge and improve the quality of the field
  • Protection of general social interests related to the discipline

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Upcoming Events:

Neuromarketing World Forum 2015

March 25-27, Barcelona Spain

(NMSBA members registration here)

Neuromarketing World Forum #4Students

March 25, Barcelona, Spain

Shopper Brain Confrence 2015

October 15-16, Amsterdam

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