neuromarketing science & business association

Welcome to the homepage of the international Neuromarketing Science & Business Association (NMSBA). Neuromarketing can be best defined as any marketing or market research activity that uses the methods and techniques of brain science or is informed by the findings or insights of brain science.

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The Shopper Brain Conference, Oct 15-16, Amsterdam

This autumn, innovative shopper marketers gather in Amsterdam for the third edition of the Shopper Brain Conference. It is the once-in-a-year opportunity to dive into the white matter of your shoppers, by listening to international keynotes and networking with peers.


This year with speakers from LEGO and Unilever and contributions of David Lewis, Kimberly Clark, and more. Review the full agenda ยป

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