Welcome to the homepage of the international Neuromarketing Science & Business Association (NMSBA). Neuromarketing can be best defined as any marketing or market research activity that uses the methods and techniques of brain science or is informed by the findings or insights of brain science.

We are delighted to answer all your questions regarding this new and exciting field. Feel free to sign up to our weekly email newsletter.

Neuromarketing Yearbook 2016

The Neuromarketing Yearbook is the only publication in the world covering the best work from science and business in one nicely designed hard-covered book. You can now contribute to the 2016 edition by submitting your best business case of the year (business), or summarizing your best publication of the year (science).

Pre-order your yearbook with discount »

Career opportunities in Neuromarketing

We are often approached by students with the question what they should do / choose / study to start a career in neuromarketing. As it is not an easy question to answer, we had an intern (Loes van der Laan) to write a small report on it. Today we are proud to release her findings. Click here to download the report

News & Blogs

Join the NMSBA!

Click here to review pricing and plans

Sign up for our conferences:

Neuromarketing World Forum

Learn how to improve marketing with neuroscience.

April 4-6, 2016. Dubai.

Shopper Brain Conference USA

The only international gathering on the intersection of shopper marketing and neuroscience.

June 23-24, 2016. Chicago

Shopper Brain Conference EU

Practical insights for everyone who wants to learn about buying behavior in retail.

October 20-21, 2016. Amsterdam

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