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Neuromarketing News & Blog

  1. Disruptive Innovation: A Study in the Capsule Coffee Industry

    Disruptive Innovation: A Study in the Capsule Coffee Industry
    Fernando Rodrigues

    blog

  2. How to Recover Market Share Using Neuroscience Insights

    How to Recover Market Share Using Neuroscience Insights
    Juan Roberto Castro

    blog

  3. EEG-Based Emotion Recognition Algorithm

    EEG-Based Emotion Recognition Algorithm
    Igor Zimin

    blog

  4. Blocking the Blockers: An Empirical Study of Mobile Video Ad Placement and Delivery

    Blocking the Blockers: An Empirical Study of Mobile Video Ad Placement and Delivery
    Ken Raj Leslie, Ph.D.

    blog

  5. Validating Product Claims Through Behavioral and Physiology Studies

    Validating Product Claims Through Behavioral and Physiology Studies
    Leanne W.S. Loijens

    blog

  6. Marketing Placebo Effects: Evidence from a Cosmetic Test using Neuromarketing Methods

    Marketing Placebo Effects: Evidence from a Cosmetic Test using Neuromarketing Methods
    Billy Nascimento

    blog

  7. Can advertising help reduce implicit bias?

    Can advertising help reduce implicit bias?
    Aaron Reid

    blog

  8. Connection for action

    Connection for action
    Ani Leroncig and Elissa Moses

    blog

  9. Influencing Architecture Preference by Changing Project Concept

    Influencing Architecture Preference by Changing Project Concept
    Arq. Juan Roberto Castro

    blog

  10. Designing Luxury Brands: the Grand Optics Case

    Designing Luxury Brands: the Grand Optics Case
    Prof. Diana Derval

    blog

  11. IMPACT: Moment-by-Moment Detection of Emotional Responses to Audiovisual Content

    IMPACT: Moment-by-Moment Detection of Emotional Responses to Audiovisual Content
    Eamon Philip Fulcher

    blog

  12. The Impact of Mobile Ad Deliveries

    The Impact of Mobile Ad Deliveries
    Diana Lucaci

    blog

  13. Time is the answer; how to improve sale force performance

    Time is the answer; how to improve sale force performance
    Michal Matukin

    blog

  14. Influence of Video Stream Quality on Viewers’ Emotional Engagement

    Influence of Video Stream Quality on Viewers’ Emotional Engagement
    Gawain Morrison

    blog

  15. Improving TV Advertising Effectiveness

    Improving TV Advertising Effectiveness
    Mindlab International Ltd.

    blog

  16. Finding the Edge of the Creative Cliff

    Finding the Edge of the Creative Cliff
    Dr. Nikki Westoby

    blog

  17. Closing the Gap Between Explicit and Implicit Market Research - Increased Cross-sell and NTB Business

    Closing the Gap Between Explicit and Implicit Market Research - Increased Cross-sell and NTB Business
    Buyer Brain

    blog

  18. Logo rebranding: Neuro Impact and Refinement

    Logo rebranding: Neuro Impact and Refinement
    Brainsigns

    blog

  19. Advertising in time of crisis

    Advertising in time of crisis
    Forebrain

    blog

  20. Improving advertising effectiveness using SST

    Improving advertising effectiveness using SST
    Neuro-Insight

    blog

  21. Flower power! The influence of mood elevation on shopping

    Flower power! The influence of mood elevation on shopping
    Ipsos and Eye Faster

    blog

  22. Youth and social networks

    Youth and social networks
    Walnut unlimited

    blog

  23. The Happy Shopper Experience

    The Happy Shopper Experience
    Dr. Yener Girisken

    blog

  24. Multi-Layer Neuro-Design Optimization

    Multi-Layer Neuro-Design Optimization
    Angela Westley & Thom Noble

    blog

  25. Neuro in Architecture

    Neuro in Architecture
    Juan Roberto Castro

    blog

  26. Integrated Consumer Neuroscience: Seeing the Whole Elephant

    Integrated Consumer Neuroscience: Seeing the Whole Elephant
    Michael E. Smith

    blog

  27. Bricks & Mortar vs. the Online Environment

    Bricks & Mortar vs. the Online Environment
    Peter Steidl

    blog

  28. Decision-Making in Management Teams

    Decision-Making in Management Teams
    van der Leij et. al.

    blog

  29. Neuro Against Smoking

    The NAS study

    blog

  30. A Bias for Action

    Diana Lucaci

    blog

  31. Neuro for Non-Profit: a mental health case study

    Serge Diekstra

    blog

  32. Effects of Pre-Exposure to Advertising on In-Store Behavior

    Dr. Thomas Zoëga Ramsøy

    blog

  33. Improving Recycling Habits at Work

    Duncan Smith

    blog

  34. Evaluating the Effectiveness of an Innovative New Media Format for TV advertising

    Dr. Carl Marci

    blog

  35. Comparing Print and Tablet Newspaper Reader Behavior

    Heather Andrew

    blog

  36. The Eye-Tracking Evaluation of Outdoor Advertising on Highways

    Rei Ryou

    blog

  37. Psychometric and Biometric Tools in Real Estate Projects

    Juan Roberto Castro

    blog

  38. Re-evaluating the Role of Radio in the Media Mix

    Thom Noble

    blog

  39. Can Neuro Tools Stop Market Share Loss?

    Michal Matukin

    blog

  40. How can we be Sure our Ad Concept is Going to Sell?

    Martin de Munnik

    blog

  41. Influencing Subconscious Behavior by Music and Lighting in a Restaurant

    Wenda Kielstra

    blog

  42. Reducing Fear in Advertising Shelter Pets

    Michael E. Smith

    blog

  43. Beyond Bread and Butter – Advanced Packaging Design Through Neuroscience

    Gesa Lischka

    blog

  44. The Zero Moment of Memory

    Diana Lucaci

    blog

  45. Of India, Markets and Neuroscience

    Anil V. Pillai

    blog

  46. Implicit Measures - What is it? How to use it?

    Femke van Zandvoort

    blog

  47. Vision (Im)Possible

    Michael St. Germain

    blog

  48. The Influence of Oxytocin on Advertisements

    Christophe Morin

    blog

  49. What Does Eye Tracking Reveal About the Effects of Buying Impulsiveness?

    Hayk Khachatryan

    blog

  50. Tracking Cognitive and Emotional Processes During the Observation of TV Commercials

    Vecchiatio et al.

    blog

  51. Emotional Spillover Effects in TV-Commercials

    Life&Brain and Siegfried Voegele Institute

    blog

  52. Online Conversion Optimization

    EigenWijze Marketing

    blog

  53. The Highest Sales Response Rates in Living Memory

    Decode Marketing

    blog

  54. Using Neuromarketing in the Different Stages of Website Design

    AAT Research

    blog

  55. Rapid Neural “motivation” Responses Drive In-store Purchases

    Neurons Inc

    blog

  56. A Cognitive Capture™ System for Designing Optimal Narratives

    Neuromatters

    blog

  57. Investigate the Deep Emotional Reasons Why Customers Use the Banking Services Provided by Wafacash.

    SalesBrain

    blog

  58. Predicting TV Commercial Effectiveness from Moving Storyboards

    Victor Lamme

    blog

  59. Combining Neuroscience and Shopper Attitudes to Create In-Depth Retail Insight

    Sands Research Inc.

    blog

  60. Neuroscience-based Branding, Brand Engineering and B2B / B2C Communication

    Guenther A. Mohr

    blog

  61. Reviving a Declining Confectionery Brand

    Neuro-Insight Pty Ltd, Australia

    blog

  62. Do High Attention-Prone Products Appeal More to Customers?

    Dept. of Industrial and Commercial Design, National Taiwan University of Science and Technology 

    blog

  63. Improve Hospitality by Influencing Conscious and Subconscious Behavior

    Wenda Kielstra

    blog

  64. Fragrance Concept Testing

    Forbes Consulting Group, USA

    blog

  65. Usability of M-Commerce Applications

    Diana Lucaci

    blog

  66. To encode odors, the sense of smell uses fast dynamics

    John B. Pierce Laboratory and Yale School of Medicine neuroscientists

    blog

  67. Don't Blink

    Carl Marci

    blog

  68. Reality, the Great Illusion

    Ana Iorga

    blog

  69. There is No Magic Bullet!

    Peter Steidl

    blog

  70. The Usage Gap: Addressing a Habit Imbalance in Shopper Behavior

    Kyle Morich

    blog

  71. Judgement and Decision-Making

    Stefan Bode, Jutta Stahl, Daniel Bennett, Carsten Murawski

    blog

  72. Subconscious mechanisms at the point of sale

    Katharina Kuehn

    blog

  73. Why the Subconscious Matters

    Duncan Smith

    blog

  74. Millennial Marketing Insights: The Millennial Generation Becomes Parents

    Barkley

    blog

  75. Customizing the Shopping Experience: Red & The Holidays

    Carla Nagel

    blog

  76. Quick decisions in retail

    Carla Nagel

    blog

  77. Exploit Social Validation

    Carla Nagel

    blog

  78. Turning Expectations Into Customer Satisfaction

    Carla Nagel

    blog

  79. Appoint the relevant areas of promise

    Carla Nagel

    blog

  80. Turn your employees into ambassadors

    Carla Nagel

    blog

  81. Get more ROI on your brochures

    Carla Nagel

    blog

  82. Involve the pricing story and environment

    Carla Nagel

    blog

  83. Computer can read letters from the brain

    Carla Nagel

    blog

  84. Keep Your Customers Shopping...With Chocolate!

    Carla Nagel

    blog

  85. The neuro-logic of a purchase decision

    Carla Nagel

    blog

  86. Who are you and why should I buy?

    Carla Nagel

    blog

  87. Intuitive Consumers Aren’t Rational, but...

    Carla Nagel

    blog

  88. No more product packaging

    Carla Nagel

    blog

  89. Stress and Customer Response

    Carla Nagel

    blog

  90. Subconscious mechanisms at the point of sale

    Carla Nagel

    blog

  91. Stephen Sands Makes In-store Measurement

    Stephen Sands Makes In-store Measurement
    Mirjam Broekhof

    blog