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About the NMSBA

The Neuromarketing Science & Business Association is the global trade association and community for everyone with a professional interest in the field of neuromarketing.

NMSBA mission

The core objective of the NMSBA is to support members in:

  • learning about neuromarketing
  • meeting like-minded people
  • buying neuromarketing services


The NMSBA welcomes all those with a professional interest in the neuromarketing discipline, from clients, academia, students, researchers to vendors. In addition to exclusive discounts and promotional opportunities, members receive the neuromarketing yearbook and a quarterly, INsights – the only publication on consumer neuroscience in business.

Learn more about membership options and benefits.


The NMSBA was established on the 2nd of February 2012 to promote the interesting and promising field of neuromarketing. Within less than a decade the NMSBA developed as an international neuromarketing community. It currently has members in over a hundred countries.


Do you have questions about the NMSBA or about NMSBA membership? Check out the FAQ page or feel free to get in touch! Send us an email or call +31 (0)302745848.