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The Force of Habit, Atlanta, June 17-18, 2019

The Force of Habit

How to become your customer’s habit?

The Shopper Brain Academy presents a new 2-day business on marketing from a habitual perspective. You will learn how habits are formed in the brain, how these habits undermine new marketing approaches and why a thorough understanding of habitual buying is essential for every marketer.

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Topics

Participants learn a new model of consumer behavior and how to apply it to current marketing challenges – specifically:
1.    Market research, consumer insights, shopper insights
2.    Segmentation
3.    Pricing
4.    Distribution
5.    Product management, innovation, new product development, growth and maintenance for existing products and services
6.    B2B marketing
7.    Strategic marketing 

Who should attend

The program is crafted for managers, developers, designers, specialists, and business owners in areas like marketing, advertising, branding, pricing, strategy, social or digital media, CRM or communications.

Program

Day 1:  The force of habit

  • Foundations of behavioral marketing 
  • Traditional marketing vs. neuromarketing research
  • A new model of consumer behavior
  • B2B: companies don’t buy from companies but from people 

Day 2:  How to become your customer’s habit?

•    Product management and behavioral marketing
•    Mobile and social marketing 
•    The strategic imperative to habit marketing 
•    Exercise in behavioral marketing

About your course facilitator

Dr. Neale Martin has been working with high-tech companies since 1994, helping them adjust their strategic thinking in light of rapidly evolving market realities. For the past several years, he has worked on updating the principles of marketing in light of cognitive psychology and neuroscience research, which revealed that human behavior is mostly the result of unconscious habits. The result of this endeavor is ‘Habit: the 95% of Behavior Marketers Ignore’.

Investment

The special program fee is 1899 euro per person (1799 for members of the NMSBA). This includes: 

  • Your participation on both days
  • Catering
  • A white paper with the habit model
  • A workbook
  • A print copy of the book "Habits - the 95% marketers ignore"

After completion of the workshop, you will receive a certificate of participation and completion.

Location & dates

Atlanta, USA, June 17-18, 2019
Amsterdam, the Netherlands, September 9-10, 2019

More info? Contact Carla Nagel at carla@nmsba.com

  • Registration: NMSBA Members

    € 1.699,00
    Early Bird

    01/31/2019 12:00 AM through
    02/28/2019 11:59 PM

    € 1.799,00
    Regular

    03/01/2019 12:00 AM through
    06/17/2019 11:59 PM

  • Registration: Anybody Else

    € 1.799,00
    Early Bird

    01/31/2019 12:00 AM through
    02/28/2019 11:59 PM

    € 1.899,00
    Regular

    03/01/2019 12:00 AM through
    06/17/2019 11:59 PM