Last week, the latest edition of the only publication on neuromarketing, Neuromarketing Theory & Practice (NTP), is released.
With articles on the symbolic meaning of brands, neuromarketing vs. big data, neuromarketing and agencies and interviews with Joe Willke, Carl Marci, David Forbes and Kimberly Clark we think it is one of the best editions so far.
NTP is included in most NMSBA memberships. Join now
to get immediate access to this issue (and previous editions).