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Neuromarketing theory & Practice

Neuromarketing Theory & Practice is the only publication in the world that is covering news and insights from the neuromarketing industry, interviews with leaders from the field, and covering relevant research from consumer neuroscience and neuro economics.
It is a quarterly publication and sent to any country in the world. The publication is free of charge for members of the Neuromarketing Science & Business Association, but it is also possible to sign up for a Neuromarketing Theory & Practice only.

Neuromarketing Yearbook

The Neuromarketing Yearbook aims to deliver a full overview of news and insights from the Neuromarketing industry. It delivers over 70 business cases and easily written summaries of the latest scientific findings. 

PUBLICATION ONLY offer

Subscribe to Neuromarketing Theory & Practice, incl. Neuromarketing Yearbook, without the NMSBA Membership

FULL NMSBA MEMBERSHIP

Join the NMSBA today to get access to the latest two issues of Neuromarketing Theory & Practice.

NEXT DEADLINE Neuromarketing theory& Practice

Next deadline for submissions: 5 August 2013. Send your article to magazine@neuromarketing-association.com.  

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Read the submission guidelines.
Advertise in Neuromarketing Theory & Practice, our Yearbook or sponsor one of our events

Overview of publications so far

NEUROMARKETING THEORY & PRACTICE #5

Content of this issue:
  • Interview with Scott Huettel (Duke University)
  • Eyetracking internet advertising: insights and results
  • Coverage of the Neuromarketing World Forum 2013
  • Status of Neuromarketing Offerings within large research agencies
  • Interview with Carl Marci
  • Research Update: Measurement and Interpretation of Consumers' Experiences

NEUROMARKETING THEORY & PRACTICE #4


 Content of this issue:
  • Interview with Paul Zak
  • How to develop neuromarketing in your country?
  • Mapping of successful commercials using fMRI
  • Research on the willingness to switch brands by prof. dr. Victor Lamme et. al
  • Report from event "My Wish is your Command", with Dan Ariely

neuromarketing theory & practice #3


 Content of this issue:
  • Interview with Hilke Plassmann
  • Where to study Neuromarketing?
  • Eyetracking: diagnosing what's causing miscommunication
  • Research update: fMRI Analysis with Multivariate Pattern Analysis
  • Launch of NMSBA Code of Ethics


NEUROMARKETING THEORY & PRACTICE #2


 Content of this issue:
  • Nespresso ads in the scanner
  • Emotional responses to beer commercials
  • Prof. Bernd Weber about the gap between science & business
  • Interview with chech neuromarketing researchers
  • Overview of existing Neuromarketing research on branding

some Remarks on ISSUE #1


 Some responses from our members:
  • "Great initiative"
  • "A good start"
  • "Useful magazine"
  • "Like if a new field is starting to grow up"
  • "Great stuff!" 

Neuromarketing Theory & Practice is free for NMSBA members, but people with a professional interest in Neuromarketing can subscribe to the publication-only offer as well. Join us today!

submission guidelines for authors

The NMSBA is always looking for good articles for publication, but before you send them in, please have a look at our submission guidelines. 

Next deadline: 5 August 2013.

Neuromarketing Yearbook

NMSBA Members receive the opportunity to feature in the Neuromarketing Yearbook through presenting their “Best Case of 2013”. Read more »


neuromarketing world forum 2014 in united states

Neuromarketing World Forum 2014
5-6-7 March: New York (USA)

NEUROMARKETING meets RETAIL 

Subscribe today and win a fully catered trip to New York city!