Neuromarketing Science & Business Association (NMSBA)

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Help to improve the Neuromarketing Glossary

October 13, 2017 16:44 | Carla Nagel (Administrator)

The NMSBA Student Council did a tremendous job in creating a glossary for our new web (launched December 2017). Per today we will share their suggestion in the "word of the day" - section on the internal part of the our web, for NMSBA member's consideration, so members can fine-tune and clarify the final definition. Words that will be discussed are:

Glossary
1. Affect 
2. Alertness
3. Alpha Asymmetry 
4. Alpha Suppression
5. Anger 
6. Arousal
7. Attention 
8. Biometrics 
9. Breathing Frequency
10. Consciousness
11. Consumer Neuroscience 
12. Desirability
13. Disgust
14. Dopamine 
15. Electrodermal Activity - EDA
16. Electroencephalography – EEG 
17. Electromyography – EMG
18. Emotions
19. Engagement 
20. Expectation
21. Eye tracking 
22. Event Related Potentials – ERP
23. Event Related Waveforms
24. Facial Coding 
25. Fear
26. Functional magnetic resonance imaging -fMRI
27. Heart rate 
28. Hormones 
29. Implicit association testing 
30. Involvement
31. Memory 
32. Neuroeconomics 
33. Neuromarketing 
34. Neurotransmitters
35. Nonconscious 
36. Novelty
37. Pupil dilation
38. Reaction time
39. Respiratory rate
40. Reverse inference problem
41. Skin conductance response - SCR
42. Skin temperature
43. Theory of emotion 
44. Theory of mind 
45. Trust
46. Valence
47. Value
48. Vigilance


II. MAIN BRAIN AREAS 

1. Amygdala 
2. Anterior Cingulate Cortex - ACC
3. Cingulate cortex 
4. Cingulate Gyrus
5. Hippocampus
6. Frontal lobe
7. Insula
8. Limbic System 
9. Nucleus accumbens
10. Orbitofrontal Cortex – OFC
11. Posterior Cingulate Cortex - PCC
12. Prefrontal cortex
13. TPJ – Temporoparietal Junction
14. Ventral striatum
15. Ventral Tegmental Area - VTA
16. Ventromedial Prefrontal Cortex - VmPFC

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