Neuromarketing Science & Business Association (NMSBA)

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INsights #17 - theme online shopping!

September 22, 2016 11:07 | Carla Nagel (Administrator)
The new INsights is out. The only publication in the world on consumer neuroscience in business. No. 17's theme is 'online shopping'. Content of this issue:

  • The Pursuit of Pleasure: the Importance of Design in E-Commerce

  • The Mind of the Online Shopper: Risk Versus Information Overload

  • E-Channel Differences in Selecting Strategies

Read it here (silver members and up) 

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