Neuromarketing Science & Business Association (NMSBA)


Consumer Neuroscience in Business

INsights (quarterly)

Insights is the only publication in the world that is covering news and insights from neuromarketing. It is a quarterly and sent to any country in the world. Sign up for INsights. For €149 you'll receive the quarterly publication. 

Editorial Board

The editorial board is headed by Femke van Zandvoort and consists of the following individuals: Fabio Babiloni, Neale Martin, Steve Genco, Ana Iorga, Anna Thomas, Leon Zurawicki and Anil V. Pillai. Learn more ยป

INsights #18

Theme: 'Consumer Senses'

Content of this issue:
  • Interviews with Robert Cialdini & Dan Ariely

  • Sonic Branding

  • Emotion and Food

  • Face and Emotion Recognition on Commercial Property

  • Business Case on Tropical Fragrances

INsights is included in most NMSBA membership types. Join today and get immediate access to the latest issue


Insights is the only publication in the world dedicated consumer neuroscience in business. You can find the upcoming themes and planning below. If you would like to receive this quarterly, sign up here. 

#19 Trust – review the outline and articles (highlighted in yellow) we are looking for - deadline for submissions January 30th, 2017
#20 Consumer Experience – deadline for submissions May 2nd, 2017
#21 Segmentation – deadline for submissions August 18, 2017
#22 Leisure, hospitality and tourism - deadline for submissions November 10, 2017

If you would like to contribute: read the submission guidelines here and send your article to


Advertise and become top of mind within the international community of innovative market and audience researchers. Contact Sara Hoeflaken to discuss ad-packages to create awareness for your business. Have a look at this page for all exposure possibilities with the NMSBA.

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