Neuromarketing Science & Business Association (NMSBA)

Publications

Publications of the NMSBA

In order to share knowledge and give people the opportunity to stay on top of all neuromarketing news, the NMSBA publishes the quarterly Neuromarketing Theory & Practice and the Neuromarketing Yearbook

Deadlines and release dates 2015:

NTP Issue # 12: March 30, 2015 (release: April 15, 2015)
NTP Issue # 13: June 15, 2015 (release: Jul 1, 2015)
NTP Issue # 14: Aug 15, 2015 (release: Sep 1, 2015)
NTP Issue # 15: Nov 1, 2015 (release: Nov 15, 2015)

Read the submission guidelines and send your article to ntp@nmsba.com.

NEUROMARKETING theory & practice

 Neuromarketing Theory & Practice (NTP) is the only publication in the world that is covering news    and  insights from the neuromarketing industry. It is a quarterly and sent to any country in the world.


NEUROMARKETING YEARBOOK

The Neuromarketing Yearbook delivers a full overview of news and insights from the Neuromarketing industry. Over 70 business cases and easily written summaries of the latest scientific findings are included in the first edition (released March 2014).



Sign up for Neuromarketing Theory & Practice. For €149 you'll receive the quarterly and for an additional €50 the Neuromarketing Yearbook is included (excl 6% VAT). Most membership types include receiving the quarterly and the yearbook.

Below an overview of previous editions. 


NEUROMARKETING THEORY & PRACTICE #11



Content of this issue:
  • Interview with Erik du Plessis
  • Research update about neural signatures for social empathy
  • The Eye of the Beholder: NeuroVision, a new neuromarketing tool.
  • Case study: How fabrics affect consumers
  • Neuro Against Smoking: an international cooperation for the greater good
  • Country report: Neuromarketing in India

NEUROMARKETING THEORY & PRACTICE #10


Content of this issue (theme: Neuromarketing in Retail)
  • Interview with Shopper Marketer expert Herb Sorensen
  • Mobile purchases and how to apply neuromarketing principles
  • Seven principles to maximize your neuromarketing project
  • Research update about risk attitude in different stages of our life
  • Business Case: how Toyota Motor Europe used consumer insights to update their design process
  • Research update: visual cues in a retail environment

NEUROMARKETING THEORY & PRACTICE #9


Content of this issue:
  • Interview with Jacob Lyng Wieland (Dansih Broadcasting Corporation)
  • Background article on the sample size of neuromarketing experiments
  • Richard Silberstein on new concept of "conceptual closure" and how it can ruin the message in your commercial
  • Daniel Yarosh on the parallels between biotech and neuroscience
  • Research update about risk attitude in different stages of our life

NEUROMARKETING THEORY & PRACTICE #8 


Content of this issue:
  • Interview with Read Montague
  • Business Case about measuring outdoor advertisement effectiveness
  • Neuroscience Tips for the usage of Social Media in Business
  • The brain on making decisions
  • Issues to be solved when using the face as a predictor for advertisement effectiveness

NEUROMARKETING THEORY & PRACTICE #7


Content of this issue:
  • Interview with Brian Knutson
  • Business Case about fMRI research on ads in Mortgages
  • Background on the start of corporate accreditation
  • Article about the influence of hunger and music on the buying process by Erik du Plessis and Neville Pitts
  • Signal-to-Noise ratio explained

NEUROMARKETING THEORY & PRACTICE #6


Content of this issue:
  • News from the Neuro 2 project by Horst Stipp (ARF)
  • The truth behind Facial Coding Research 
  • Update on Social Media Buzz by Emily Falk
  • Interviews with David Lewis and Paco Arribas 
  • Industry news and updates from the NMSBA 

NEUROMARKETING THEORY & PRACTICE #5


Content of this issue:
  • Interview with Scott Huettel (Duke University)
  • Eyetracking internet advertising: insights and results
  • Coverage of the Neuromarketing World Forum 2013
  • Status of Neuromarketing Offerings within large research agencies
  • Interview with Carl Marci
  • Research Update: Measurement and Interpretation of Consumers' Experiences

NEUROMARKETING THEORY & PRACTICE #4


 Content of this issue:
  • Interview with Paul Zak
  • How to develop neuromarketing in your country?
  • Mapping of successful commercials using fMRI
  • Research on the willingness to switch brands by prof. dr. Victor Lamme et. al
  • Report from event "My Wish is your Command", with Dan Ariely

NEUROMARKETING THEORY & PRACTICE #3


 Content of this issue:
  • Interview with Hilke Plassmann
  • Where to study Neuromarketing?
  • Eyetracking: diagnosing what's causing miscommunication
  • Research update: fMRI Analysis with Multivariate Pattern Analysis
  • Launch of NMSBA Code of Ethics


NEUROMARKETING THEORY & PRACTICE #2


 Content of this issue:
  • Nespresso ads in the scanner
  • Emotional responses to beer commercials
  • Prof. Bernd Weber about the gap between science & business
  • Interview with chech neuromarketing researchers
  • Overview of existing Neuromarketing research on branding

some remarks on issue #1


 Some responses from our members:
  • "Great initiative"
  • "Great stuff!"
  • "A good start"
  • "Useful magazine"
  • "Like if a new field is starting to grow up"



Neuromarketing Theory & Practice is included in most membership types. Join us today!
Already a corporate, personal, subscriber, research or student member? You can download all the quarterlies at this page

SUBMISSION GUIDELINES FOR AUTHORS

The NMSBA is always looking for good articles for publication, but before you send them in, please have a look at our submission guidelines

DO YOU WANT TO CONTRIBUTE TO NEUROMARKETING THEORY & PRACTICE?

We really appreciate your contribution! Please inform us when you want to present a case, opinion, research outcome, tool or other subject. Please bear in mind that we need time before publishing: all articles are reviewed by our editorial board and edited before publishing. 

Deadlines and release dates 2015:

NTP Issue # 12: March 30, 2015 (release: April 15, 2015)
NTP Issue # 13: June 15, 2015 (release: Jul 1, 2015)
NTP Issue # 14: Aug 15, 2015 (release: Sep 1, 2015)
NTP Issue # 15: Nov 1, 2015 (release: Nov 15, 2015)

Read the submission guidelines and send your article to ntp@nmsba.com.

Advertise

Advertise and become top of mind within the international neuromarketing community. Have a look at the opportunities in Neuromarketing Theory & Practice, the Neuromarketing Yearbook or one of our meetings. You can also contact Sara Hoeflaken to discuss custom made packages to create awareness for your business.
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