"Global interaction between Science and Business"
Representatives around the world
Local chairs operate as ambassadors for the NMSBA in their respective countries. Each national chairperson knows his/her way within the association and is the spokesperson for local debates around the neuromarketing discipline.
We have representatives in the following countries: Australia, Brazil, Belgium, Canada, Chile, China, Colombia, Croatia, Denmark, Ecuador, Estonia, Finland, France, Germany, Italy, Japan, Malta, Mexico, Netherlands, Panama, Peru, Poland, Portugal, Romania, Sweden, Turkey, United Kingdom, United Arab Emirates, United States of America and Venezuela.
We have candidates in the countries of: Argentina, South Korea and Russia.
They will be elected during the local chair elections of January 2014.
Consider becoming a local chair candidate
Is your region not represented yet? Consider becoming a local chair candidate. The elections for the non-represented countries are planned for January 2014. The profile of each candidate will be published on satisfying local chair requirements. All approved candidates will also join the local NMSBA representation group and may take part in local chair activities. If you are interested in a local chair position for your country, fill out your bio profile here.
Phil Harris - University of MelbourneDr Phil Harris is a lecturer in Marketing in the Faculty of Business and Economics at the University of Melbourne. His PhD in cognitive neuroscience was completed at the Brain Sciences Institute at Swinburne University of Technology, Australia. Read More »
marcelo Peruzzo - IPDOIS NeurobusinessMarcelo Peruzzo is currently CEO of IPDOIS neurobusiness. He advised the last 20 years of neuromarketing, market research, marketing and sales for companies such as Pepsico, O Boticário, Hilton, Petrobras, Givaudan, Nextel, etc... He is the author of several books, with emphasis on behavioral book "The Thinking Leader - The Thinker commands! The processor obeys!" Read More »
Arnaud petre - Brain Impact ltd.My name is Arnaud Petre. I am Managing Director at Brain Impact ltd. Brain Impact is a market research company specialized in Neuroscientific approach of the consumer using fMRI and IAT. I’m post-graduate in cognitive psychology and in Marketing Management (University of Louvain/Louvain school of Management). Read More »
Diana Lucaci - True Impact MarketingFounder of Toronto-based Neuromarketing firm 'True Impact Marketing', Diana Lucaci addresses the business need to understand customers' responses to marketing stimuli. True Impact Marketing combines Neuroscience and Psychology research to deliver effective Marketing Communication strategies that generate recurring demand. Read More »
Daniel Alcayaga - Mindresearch
Degree in psychology with a specialization in marketing management, I have developed a deep understanding about consumer behavior, neuroscience and marketing. My initial scope was work with children from socially vulnerable sectors, assessing neuropsychological development and helping their families to create better learning strategies focused on attention and memory. Read More »
Ruihong Tang - Brain Intelligence Neuro-Consultancy LtdRuihong Tang is founder and Managing Director of Brain Intelligence Neuro Consultancy, China. The company arose out of her professional training and research interest and aims to be a bridge between the academic and commercial worlds. Read More »
Carlos Gutierrez - EmoxionalAfter 17 work years experience in the fields of Global Pharmaceutical Marketing, mainly focused on Psychiatry and Neurology products, last year we opened operations in Colombia offering Neuromarketing, Customer and Motivation Research. These topics are relatively new in our region. Read More »
Maja Vujičić - RijekaSince graduation employed as a novice researcher at Marketing Department, being involved in the following courses: Marketing, International Marketing, Consumer Behaviour, Strategic Marketing Management and Business Marketing. Read More »
Thomas Zoëga Ramsøy - Copenhagen Business SchoolTrained in neuropsychology and cognitive neuroscience, and received his PhD in cognitive neuroscience. Research and teaching is focused on decision neuroscience, i.e. value-based decision making, with a special focus on neuroimaging methods (fMRI, PET, EEG) Read More »
Eduardo Reinoso Negrete - Profits Research/Consumer LabEduardo Reinoso Negrete is an international marketing consultant and one of the most important marketing researcher. He founded Consumer Lab® becoming the pioneer of Neuromarketing in Ecuador. Read More »
Heidi Reinson - TNS EmorHeidi Reinson is Consumer Behaviour and Neuromarketing Research Expert in TNS Emor in Tallinn, Estonia, leading the development of neuromarketing research on a pan-Baltic level. She has graduated from the Stockholm School of Economics in Riga (SSE Riga) after which she worked in the field of marketing, including as a brand manager in The Coca-Cola Company and Valio Baltics, for around 5 years. Read More »
Jarkko Kotola - Exakti Intelligence OyJarkko Kotola is the CEO of Exakti Intelligence Oy, the premier neuromarketing company in Finland. Exakti's focus is in combining science and business in meaningfull yet efficient way. Read More »
Etienne Bressoud - BVAI am Marketing Sciences Director at BVA (subsidiary INVIVO-BVA), a global market research company specialized in behavioral research. I have a mission to develop and promote the use of non-declarative measures, including GSR, fEMG and EEG as valuable sources of insight to explore consumer decision-making process. Read More »
Bernd Weber - Center for Economics and Neuroscience, University of Bonn
I am a professor of cognitive neuroscience and neuroimaging at the University of Bonn and one of the directors of the Center for Economics and Neuroscience.
After graduating from medical school in 2003, I worked as a research associate and in 2005 started as head of the neuroimaging platform... Read More »
Arianna Trettel - BrainSigns s.r.l.As CEO of BrainSigns I won several prizes in Italy related to the quality of innovation and neuromarketing applications in 2009 and 2010, as recognized by the business and academic organizations (Innovation BIC prize 2009, StartCup prize 2010). Read More »
Kenji Onodera - HakuhodoI am R&D director and the founder of our Neuro-marketing project at Hakuhodo and also the visiting professor at Meiji University. I have been working for our Neuro research project (fMRI and EEG) for 5 years. I am also the leader of Neuro marketing annual conference organized by Japan Marketing Association.
Read More »
Adrian attard Trevisan - AAT Research ltdHailing from a background of engineering, with further qualifications in Audiological Medicine and a PhD in Neurosciences. Adrian is extremely fascinated by the development of tools that can help understand new ways of recording Brain and other biological measurements. Read More »
JAIME ROMANO - Neuromarketing SA de CVDr. Jaime Romano Micha is a Medical Doctor with a PhD in Clinical Neurophysiology. With over 30 years of practice in the clinical field of learning disabilities, he has founded three clinics in Mexico (www.cnpp.org.mx). As a researcher at UCLA and at The Mexican Institute of Mental Health he has been involved in different areas of research such as ... Read More »
JORIS VAN AMEROM - laMarqueAn experienced advertising man cultivated in the traditional advertising and media world, Joris van Amerom became fascinated with neuromarketing in 2010 and what he believes is the inevitable role of fMRI research as the driving force behind more effective marketing... Read More »
Alejandro J. Fernandez - Phocus BrandingAlejandro is a brand consultant working for his own firm, Phocus Branding. He worked for more than 20 years in advertising for many firms including FCB and Saatchi & Saatchi in New York, Quito and his native Panama City. His last years were at McCann Erickson where he was Regional Director for Central America. Read More »
Christiam Mendez - SynovateI am economist with over 10 years experience in Marketing Research. I have a Masters in Economics at Sarmiento University - Argentina. I have worked in Marketing Research Companies as CCR (important company in Latin America) and Synovate (international company in Marketing Research).... Read More »
MICHAŁ MATUKIN - Human Mind & Brain – Applied Research CenterI'm a social psychologist with 5 years experience in marketing research based on cutting-edge research methods. Currently, I'm holding a position of a Scientific Director of Human Mind & Brain – Applied Research Center and a Chairman of the supervisory board of Labiometrics - research company and an exclusive partner of HMB-ARC on the Polish market. Read More »
Juan Reynolds - Qveus Consumption Situations ModellingJuan Reynolds studied Economic and Business Sciences at Universidad de Extremadura (Spain) and holds a Master’s Degree in Marketing Management from the ESIC school of business (Spain). He’s currently serving as Managing Director of Brands Advance and is similarly Managing Partner of Qveus Consumption Situations Modelling. Read More »
Gabriela Marcu - LLucian Blaga University of SibiuI am a lecturer in Economic Psycholgy and Consumer Behavior at the Lucian Blaga University of Sibiu, Romania, Social Sciences Faculty and I have also been working as a business consultant for twelwe years. I am a knowledge-oriented person valueing the interdisciplinary research. Read More »
Johanna Fyrbjörk - Ipsos Interactive ServiceAfter having worked with interactive research and eye tracking, advising neuroscience companies on how to incorporate eye tracking, I became interested in validation and scalability of neuroscience. This has led me (ZenInSight AB) to conduct a comprehensive EEG validation study, using experimental Design, ... Read More »
DR. Yener Girisken - ThinkneuroDr. Yener Girisken holds a Ph.D. from Istanbul University in marketing and a MBA, majoring in marketing, from University of North Carolina Charlotte. Dr. Girisken deals with marketing research for 9 years and neuromarketing research for 4 years... Read More »
United Arab Emirates
Ianna Francesca Contardo de Martinez - Assoc. Dean, SP Jain Education FZ LLCI feel that promoting neuromarketing is a fundamental tool to elicit practitioners and scholars alike imagination, innovation and inspiration. With these 3i's, the "internal eye" of collaboration can be stimulated. Read More »
Phil Barden - decode marketing ltdI have 25 years brand management experience (Marketing Director at Unilever, Diageo, T-Mobile). I was a client of decode marketing in Germany; they taught me more in one year about how brands work in the brain and how people take decisions than I knew before. Their approach led to the T-Mobile relaunch with spectacular results; 49% sales growth, .... Read More »
United States of America
Elissa Moses - IPSOSMy motivation to serve as the local chair of NMSBA is to be an advocate for better understanding and accessibility of neuromarketing on a global scale. As a new leader of the Neuromarketing practice at IPSOS, I am in the fortunate position to be method agnostic. I fully support all neuromarketing approaches that lead to more meaningful consumer understanding ... Read More »
Walter Mucchiut - ESTIME-NEUROBIOMARKETING
Walter Mucchiut is a seasoned market research and marketing consultant with over 25 years of regional and international practice, whilst he founded (4) consultancy firms ranging the areas of marketing research, mystery shopping, human talent metrics and more recently, applied neuromarketing research. Read More »