Neuromarketing in the United Kingdom. Definition, code of ethics, neuromarketing companies, and neuromarketing courses and Education.

Neuromarketing in the United Kingdom

Understanding the workings of the brain is one of the last frontiers of modern science, and with a long history of conducting physical and clinical brain research within the academic arena in the UK, it is well placed as one of the leading countries in the field of neuroscience. 

The research industry within the UK has already played an important part in the growth of Neuromarketing. Dr David Lewis is described as one of the founding fathers of Neuromarketing due to his use of TV adverts as stimulus in the early eighties to study stress and anxiety using a fairly primitive EEG machine. This paved the way for modern consumer neuroscience (neuromarketing), creating a new paradigm in the way we describe human behaviour and decision-making.  

Neuromarketing represents an important and growing area for market research and advertising industry, but there’s still the need to build more bridges between science and business practices. As this knowledge increases so do the applications of neuromarketing to a variety of areas such as, advertising, packaging testing, concept testing, shopper behaviour, sensory testing as well as political and social issues. Now we also need to find the spaces to share these experiences as we believe this is a pillar for our success. 

There’s still plenty of things we can do to  make this field bigger and we cannot do it without you, so please if you have any ideas of how we can promote the field here in the UK, please do not hesitate to contact us. 

We are preparing some initiatives which will be available soon. Watch the space! 

What is Neuromarketing?

Any marketing or market research activity that uses the methods and techniques of brain science or is informed by the findings or insights of brain science.

British Neuromarketing Companies

Clarity International

86-90 Paul Street, Shoreditch,
EC2A 4NE London
www.clarityinternational.com

Specialties: Clarity International is a Digital Design Integrator working with large corporations, supercharging the effectiveness and experience of their Employee Engagement, Digital Learning and Sales Tools.

Contact: Francesco Furnari | +44 (0)7743 388987 | francesco.furnari@clarityinternational.com

decode marketing ltd

41 Batchwood View
AL3 5TB St Albans, Hertfordshire
www.decodemarketing.co.uk

Specialties: Use behavioral economics, psychology & neuroscience to increase marketing effectiveness. Global implicit testing.

Contact: Phil Barden | +44(0)7890 332 633 | phil@decodemarketing.co.uk

Millward Brown

Olympus Avenue, Tachbrook Park
CV34 6RJ Warwick
www.millwardbrown.com

Specialties: Integration of neuroscience-based techniques and conventional research. Global reach with automated facial coding, implicit measurement and eye-tracking.

Contact: Barbara O’Connell | +1 203.330.5137 | barbara.oconnell@millwardbrown.com

Mindlab International ltd

Sussex Innovation Centre, Science Park Sq,, Sussex University, Falmer
BN1 9SB Brighton
www.themindlab.co.uk

Specialties: In lab (EEG, Eye-tracking, EDA, Implicit & behavioural measures), Global Online Virtual lab (Implicit & Behavioural measures).

Contact: Duncan Smith | +44 1273 704507 | mail@themindlab.co.uk

Neuro-Insight UK Ltd

Unit 505, The Metal Box Factory, 30 Great Guildford Street
SE1 0HS London
www.neuro-insight.com

Specialties: Operating globally, we offer validated SST brain activity measures & implicit measures of brand attribution. We specialize in TV, Internet & Mobile Advertising Research as well as Media Research.

Contact: Heather Andrew | +44 (0)20 3735 8154 | handrew@neuro-insight.co.uk

Neurosense

Cheltenham Film and Photographic Studios, Hatherley Lane
GL51 6PN Cheltenham, Gloucestershire
www.neurosense.com

Specialties: Global implicit online testing; fMRI; biometrics; other. Brand tracking/positioning; packaging; ad evaluation; consumer insight; consumer segmentation; sensory.

Contact: Andy Dean | +44 (0) 207 1007250 | request@neurosense.com

Sensum

51 Malone Road
BT9 6RY Belfast, Antrim
www.sensum.co

Specialties: Sensum’s mobile platform captures, consolidates & analyses emotional data feeds. Gain a 360º understanding of customer feelings, motivations, & connections. Biometrics, GSR, Implicit, Facial Coding, Eye Tracking & surveys.

Contact: Gawain Morrison | +44 2 890 660 629 | gawain@sensum.co

Walnut Unlimited

Creston House, 10 Great Pulteney St
W1F 9NB London
www.walnutnlimited.com

Specialties: Consumer Neuroscience into Action: Driving brand growth through a deeper understanding of consumer decision-making.

Contact: Dr. Cristina de Balanzo | 00447710567013 | info@walnutunlimited.com

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Local Chair

Cristina de Balanzó, Founder and the Main Nut of Walnut Unlimited


Term: 2015-2018

Code of Ethics


Local Events

BrainyBar 
September 12th, London
More info will follow soon

Go here to see international events

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