Neuromarketing in the United States. Definition, code of ethics, neuromarketing companies, and neuromarketing courses and Education.

Neuromarketing in the United States

At this page you can find all relevant information regarding neuromarketing in the United States such as American neuromarketing companies and educations but also local meetings and events. Do you have suggestion for this page, please send an e-mail to office@nmsba.com

What is Neuromarketing?

Any marketing or market research activity that uses the methods and techniques of brain science or is informed by the findings or insights of brain science.

American Neuromarketing Companies

Blue Kite Insight LLC

100 South Ashley Dr., Suite 1100,
33602 Tampa, FL
bluekiteinsight.com

Specialties: Blue Kite’s methodologies identify the emotional, nonconscious drivers of consumer behavior and preference to optimize advertising creative, product design, digital communications and user experience.

Contact: Adrian C. Tennant, Terri Cordova-Hewitt | +1 (813) 280-5202 | info@bluekiteinsight.com

Forbes Consulting Group

24 Hartwell Ave
02421 Lexington, MAharashtra
www.forbesconsulting.com

Specialties: Qualitative and Quantitative Market Research Using MindSight, a Patented Neuroscience Application

Contact: Jessica Azoulay | +1 781-863-5000 | jazoulay@forbesconsulting.com

IPSOS NEURO & BEHAVIORAL SCIENCE CENTER

301 Merritt 7
06851 Norwalk, CT

Specialties: Full service global provider of Nonconscious & Conscious Integrated Research: Behavioral Economics Brand & Shopper, Implicit Reaction Time (IRT™), Facial Coding, Biometrics, EEG, Eye Tracking

Contact: Elissa Moses | 001 203 216 3294 | neuro.innovation@ipsos.com

Emotive Analytics

5862 Delor St.
63109 St. Louis, MO
www.emotiveanalytics.com

Specialties: Consumer research designed to assess the emotional dynamics of consumer behavior, including those which are nonconscious (i.e., implicit). Specialty quantitative techniques include implicit association measurement (IE Pro Technology) and associations with psychophysiological experts. Specialty qualitative techniques include projectives, metaphor elicitation, relaxed mind state (i.e., hypnosis) interviewing, and psychodrama.

Contact: Paul Conner | +1 314-752-0564 | paul@emotiveanalytics.com

MediaScience

11904 IH 35 N
78753 Austin, TX
www.mediasciencelabs.com

Specialties: Integrated Consumer Neuroscience firm specializing in Media, Advertising, Digital & Custom Research. Tools include: Biometrics (GSR, HR), Eye Tracking, Facial Coding, Implicit Association Testing, Survey, NeuroPoll (Biometrically-Informed Focus Groups).

Contact: Devra Jacobs | +1 937 602 5906 | d.jacobs@mediasciencelabs.com

Merchant Mechanics, Inc.

1 Oak Ridge Rd.
03784 West Lebanon, New Hampshire
www.merchantmechanics.com

Specialties: Predicting behavior. Pioneers of in-context research programs that synthesize neuromarketing and conventional research methodologies along the digital and physical consumer journey. Biometrics, Eye Tracking, Facial Coding, fEMG, EEG.

Contact: Matthew L Tullman, Dr. Kimberly R. Clark | +1 603 643 5454 |info@merchantmechanics.com

Neuro-Insight US Inc

Suite 604, 443 Park Avenue South
NY 10016 New York
www.neuro-insight.com

Specialties: Operating globally, we offer validated SST brain activity measures & implicit measures of brand attribution. We specialize in TV, Internet & Mobile Advertising Research as well as Media Research.

Contact: Pranav Yadav | +1 646 964 5868 | py@neuro-insight.com

Nielsen

85 Broad St
10004 New York, NY
www.nielsen.com

Specialties: Consumer Neuroscience Research Services

Contact: Dr. Michael E Smith | +1 858 336 9854 | michael.e.smith@nielsen.com

SalesBrain LLC

1200 page street
94117 San Francisco, California [CA]
www.salesbrain.com

Specialties: Neuromarketing and Neurocreative Services Appying a Scientific Persuasion Model

Contact: Dr. Christophe Morin | 1-415-786-3273 | Christophe@salesbrain.com

US Global Marketing Group

330 Windermere dr
30052 Loganville, Georgia
www.usgmg.com

Specialties: Mobile marketing strategy, neuromarketing

Contact: James Moss | 404-585-8127 | james@usgmg.com

ZESTx Labs

340 S Lemon Ave #2358
91789 Walnut, CA
ZESTxLabs.com

Specialties: ZEST algorithm uses multiple measures of neurophysiology to accurately predict sales, custom designed media-friendly research, any location, neurotargetting to max ROI, real science by real scientists

Contact: Paul Zak | (908) 800-2358 | paul@zestxlabs.com

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Team of Local Chairs

Michael Smith - Vice President Consumer Neuroscience Solutions at Nielsen Consumer Neuroscience


Kimberly Clark - Chief Research Officer, Merchant Mechanics, Adjunct Professor at Dartmouth, Consumer Neuroscience Expert

Moran Cerf - Professor at Kellogg School of Management



Term - 2016-2019?

Code of Ethics


Local Events

Burke Writing & Presenting Marketing Research Reports 
September 20-22, 2016 - Chicago 
For more info click here

Foresight & Trends
September 27-29, 2016 - Miami
For more info click here

The Market Research Event
October 17-20, 2016 - Boca Raton FL
For more info click here

Burke Writing & Presenting Marketing Research Reports 
October 27-28, 2016 - Los Angeles
For more info click here

SfN 46th Annual Conference
November 12-16, 2016 - San Diego
For more info click here

57th Annual Meeting of the Psychonomic Society
November 17-20, 2016 - Boston
For more info click here

Burke Writing & Presenting Marketing Research Reports 
November 30 - December 2, 2016 - Atlanta
For more info click here

SPECS - The Store Transformed
March 12-14, 2017 - Kissimmee, FL
For more info click here

GlobalShop
March 28-30, 2017 - Las Vegas
For more info click here

Aps 29th Annual Convention
May 25-28, 2017 - Boston
For more info click here

For international events click here »

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